A Quick Guide To Sending Great Emails

1. Build your Email List

• Have a  newsletter signup on your website

• Create a lead magnet (Give people a reason to sign up)

  • offer discounts
  • write white papers that are valuable for your clients (e.g. "kitchen design guide", "the 101 of xyz" "how to sell your house" "10 reasons to abc")
  • add value to people's lives.
     

2. Timing is Important

• Mo - Thu
• 6-7am (You're on the top of the email inbox first thing in the morning)
• 12-1pm (You're on the top of the email inbox first thing after lunch)

3. Plan your Email Campaign

• Identify your goal
  • define your target audience and their pains and needs
  • solve your clients' problems
  • make your goal measurable & attainable
  • make your goal relevant to your business and your clients' needs
     
• Define your call-to-action, (learn how)
  • What do I want people to do? Make that your link text
  • ... and no, "Click Here" is not an option :-)
     
• Have a landing page in mind 
  • don't lead people to your homepage only
  • set up a page where they get what you promised them in your email.

4. Create Delightful Content

• Write great subject lines
  • avoid spammy subject lines (Super Sale on NOW!!!!!)
  • avoid boring subject lines (Monthly Newsletter is a no no)
  • promise value "How to (really!) organize your life for good"
  • sometimes create urgency - "25% all special coatings for the month of August only"
     
• Write for a goldfish or a third grader (it makes for better opening rates)
  • use imagery and links
  • short sentences
  • use formatting (bullet points, sometimes bold)
  • spell the call-to-action out ('Get your Kitchen Guide Here')
  • add a slight sentiment (slightly positive or slightly negative) - try to not be overly enthusiastic nor overly negative.