Strategy

Imagery - Convey the Message

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The Influence of Images

Visual content in form of images, screenshots, and infographics is essential to increase your content quality for both, your readers and your search engine rankings.

Also, imagery influences how your content is perceived within your social media marketing activities. Pinterest relies heavily on images, of course, but research also shows that twitter...

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Building Relationships with Links

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Links - Make the Connection

Linking your article appropriately has a positive effect on your SERP (search engine rating page). These links will endorse other sources, and show that you recognize other people's work. Hence, they increase the credibility and thereby the quality of your own content.

By "appropriately linking" I'm mostly referring to three aspects:

  1. ...

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Meta Data

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Meta Data - the important and not-so important parts

Meta Data can be surmised as "behind-the-scenes" content description that increases your content's visibility on the web.

Whereas the "meta keywords" are no longer of relevance to your search engine results, meta titles and meta descriptions are known to have an impact on your conversions (people not only finding your...

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Enticing Call-to-Actions

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Lead your Readers' Attention

A "Call to action" is a phrase or single word that gets your visitor to become active on your page. Examples for obvious CTAs are the "Buy Now!" or "Like us on Facebook!" Buttons. The first one urges a user to buy your product the latter wants to build relationships.

In order to create CTAs that work for you, you have to identify what it is, you...

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Writing Relevant Content

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Writing concise and targeted content

After you've planned your blog article, identified your key phrases and have come up with a good title, writing content will be a lot more targeted and concise than without taking any of the pre-considerations.

So off you go, start writing! To ensure that your content is engaging for your audience and successful in search engine rankings,...

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Captivating Titles

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The title promises answers to your reader's questions

When you think back a couple of minutes ago, do you remember why you clicked on the link that led you to this article? If you actually searched for the targeted keyword phrase, chances are, the title promised you the answer to what you were looking for.

Short of the head image, the title is probably the most important...

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Keyword Optimization with Searcher's Intent in Mind

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Keyword Optimization is one of the most complex topics of writing content (with SEO in the back of your mind). First of all, keywords should probably be called key phrases, because we rarely only use one word as "our keyword". 

Secondly, use a primary keyword phrase that is close to what you think your targeted audience will actually look for. Then relax, new research shows for 2015...

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The Layout of your Website

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In order to establish yourself as a brand that offers valuable content to your customers, consistency in layout and message is essential. The general layout of your blog or web page is the sum of all your work. Your overall message should be consistent. Your readers want to feel at ease on your site. You don't want to make them guess what it is you have to say, and, most...

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Publish your Content Effectively

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Pitching like a Pro

In a way, pitching the article you just wrote will be one of the most important aspects of your content creation. After all, the best content might not be found if it hasn't been marketed well.

We've covered the most obvious place to market your blog: on your website. However, you shouldn't stop there. Use Social Media to spread the word and to increase...

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