Great SEO with Engaging Content - 10 tips to boost your blog posts now!

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To most of us, writing blog articles is hard work and takes a lot of our time.To get the most out of  this effort it's important to achieve a competitive edge by creating quality content that gets you found on the web.

There is no hard and fast rule as to which strategy will get you the highest rankings. Google, as the major player, has been challenging...

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Imagery - Convey the Message

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The Influence of Images

Visual content in form of images, screenshots, and infographics is essential to increase your content quality for both, your readers and your search engine rankings.

Also, imagery influences how your content is perceived within your social media marketing activities. Pinterest relies heavily on images, of course, but research also shows that twitter...

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Building Relationships with Links

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Links - Make the Connection

Linking your article appropriately has a positive effect on your SERP (search engine rating page). These links will endorse other sources, and show that you recognize other people's work. Hence, they increase the credibility and thereby the quality of your own content.

By "appropriately linking" I'm mostly referring to three aspects:

  1. ...

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Meta Data

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Meta Data - the important and not-so important parts

Meta Data can be surmised as "behind-the-scenes" content description that increases your content's visibility on the web.

Whereas the "meta keywords" are no longer of relevance to your search engine results, meta titles and meta descriptions are known to have an impact on your conversions (people not only finding your...

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Enticing Call-to-Actions

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Lead your Readers' Attention

A "Call to action" is a phrase or single word that gets your visitor to become active on your page. Examples for obvious CTAs are the "Buy Now!" or "Like us on Facebook!" Buttons. The first one urges a user to buy your product the latter wants to build relationships.

In order to create CTAs that work for you, you have to identify what it is, you...

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Writing Relevant Content

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Writing concise and targeted content

After you've planned your blog article, identified your key phrases and have come up with a good title, writing content will be a lot more targeted and concise than without taking any of the pre-considerations.

So off you go, start writing! To ensure that your content is engaging for your audience and successful in search engine rankings,...

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Captivating Titles

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The title promises answers to your reader's questions

When you think back a couple of minutes ago, do you remember why you clicked on the link that led you to this article? If you actually searched for the targeted keyword phrase, chances are, the title promised you the answer to what you were looking for.

Short of the head image, the title is probably the most important...

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Keyword Optimization with Searcher's Intent in Mind

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Keyword Optimization is one of the most complex topics of writing content (with SEO in the back of your mind). First of all, keywords should probably be called key phrases, because we rarely only use one word as "our keyword". 

Secondly, use a primary keyword phrase that is close to what you think your targeted audience will actually look for. Then relax, new research shows for 2015...

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Be Proactive - Plan Ahead

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Plan your overall strategy

The more you focus on a concise message and quality content, the more important it is to plan your overall strategy ahead and to set your overall tone. The following questions cover  important considerations:

  • Who are you writing to?
  • What are your searchers' intent(s)? 
  • How do you plan to serve those intents aka create value
  • ...

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The Layout of your Website

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In order to establish yourself as a brand that offers valuable content to your customers, consistency in layout and message is essential. The general layout of your blog or web page is the sum of all your work. Your overall message should be consistent. Your readers want to feel at ease on your site. You don't want to make them guess what it is you have to say, and, most...

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